A/B Testing Software Takes Out the Guesswork

One of the most consistent and reliable ways to optimize a website is to use A/B testing to determine which arrangement of page elements will have the greatest impact on the visitor. Essentially, the A/B test chooses one element of a website and changes that element. A portion of the users visiting the website are directed toward one version, while the other portion are directed to a different version. The website element being tested can be as simple as the font, color scheme or offer provided by the website.

A/B Testing is Easy

Marketers must know which results they want from the A/B test before performing it. For example, if email marketers are testing an email signup form, the most successful test will be the one that receives the largest number of email signups.

When performing the A/B test, marketers want to make sure that they do not change more than one element of the website. For example, if each website has a different offer and a different font, the marketer will not know whether a website is converting because of the font or because of the offer.

Bring Traffic

Once the A/B test has been set up, the webmaster must find a way to bring traffic to a website. This can be accomplished easily by purchasing pay-per-click ads. The larger the volume of traffic, the more accurate that the A/B test will be. For websites that already have a large volume of regular traffic, this test will be even easier.

Retest As Much as Possible

After the test has been completed, the marketer will want to retest to verify that the results are not coincidental. There is no set number of times that the marketer will need to retest, but performing the test multiple times will increase the chances that the test will be accurate.

Benefits of A/B Testing

The great thing about A/B testing is that webmasters can slowly optimize their websites to maximize their effectiveness. A/B testing takes the guesswork out of website optimization by allowing webmasters to know what works and what doesn’t work with the help of hard data. A/B testing is also very affordable and requires very little work. All that is needed is a web designer or copywriter and a software program that can automatically redirect visitors.